Giving Your Brand a Heartbeat- Building a Strong Business Purpose Statement Worksheet

Your business purpose is the foundation of your brand; it serves as a compass for your entire business.

This worksheet helps you clearly define your purpose.

“A business made with a purposeless vision is a business created without an ultimate and original reason. In order to find success in the vision you have for your business, you must have purpose because without it, your foundation is next to non existent… Purpose is the DNA that separates you from the rest; it's what makes your business a brand, and the brand a human brand with its own desires, goals, and personality.”

— Naomi Olutayo, CEO+ Founder

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